About
ABOUT AJ
AJ Leon is the CEO and Creative Director of misfit, inc. and is a writer, blogger, and speaker.
AJ has worked with or trained over 100 organizations in the US and the UK concerning the landscape of digital asset development and deployment, the construction of user-centric web experiences, the use of new media and emerging technologies in developing authentic and human connections with fans, customers, donors and supporters.
The LaC Project is more than AJ’s company, it is his poetry. He believes that your business, especially now, needs to look less like a pie graph and more like a poem. There are poets in every field and every industry, and the new web gives us the opportunity to extend who we are into how we do business. And that is a special thing.
MORE ABOUT The LaC Project
The LaC Project specializes in developing user-centric web experiences by leveraging emerging technologies. They provide a variety of client services including digital content development and deployment, vibrant online community development, user-centric web design and development, human-centered new media strategy, and hand-crafted campaigns that elicit user-generated marketing (or what we call marketing by extrapolation).
The LaC Project is also a creative laboratory, kicking out some unique projects over the past year, including the Emma Academy Project, Open Source Charity, Twitterkids and Twitgift.
In addition to our client services and lab concoctions, we have committed ourselves and our company to the pursuit of facilitating social justice through the empowerment of online communities. We are the initiators of the Emma Academy Project, a web based community that raised over $150,000 to build a school in South Sudan. We are the creators of Open Source Charity, a low cost, web based educational platform for NGO’s & social entrepreneurs desiring to better understand new media and the texture of humanity that lies beneath. We are also the founders of the twitterkids project, an in depth social media-centric curriculum created for students of low income areas and developing nations to connect with their peers around the world by providing a collaborative learning environment.
MORE ABOUT AJ
His educational background and degrees are in Finance, Accounting and Religious Studies. He has also completed advanced research and master’s studies on the socio-cultural development of dynamic leadership during the growth of socialism in Latin America.
Professionally, AJ has a bit of an eclectic background.
He has served as a Theatrical Producer, Director of a Non-Profit organization, Senior Associate at PricewaterhouseCoopers, Basketball Coach, professional Shakespearean actor, and as the Financial Controller of a mutli-billion dollar investment firm in midtown Manhattan. Yes, in a previous life he was indeed a CPA.
AJ and his beautiful wife and business partner, Melissa, are passionate travelers, and worked hard to develop The LaC Project as a cloud-based company, allowing them to travel the world while running their company. They have traveled all around the US and to over 30 countries while workshifting. They have started blogging about their crazy adventures at Star Crossed Nomads.
AJ also currently blogs or vlogs at workshifting.com, opensourcecharity.com, oninnovation.com, the LaC blog has written for Third Sector Magazine (London) and has guest posted on several other blogs.
MORE ABOUT AJ than you ever wanted to know
AJ is a big time Shakespeare nerd. His first company was a professional Shakespearean theatre company called Lancaster acting Company producing performances that were termed as “street Shakespeare”. They once rented an empty warehouse bay in a desolate area, spent two months constructing a 20 foot high Roman Structure inside which the audience had to enter, and spent the summer producing an innovative, stage-less version of Julius Caesar.
He was an actor, producer and eventually director of a handful of Shakespearean performances. The last performance the company produced was a gritty rendition of Henry V in 2005.
Lancaster Acting Company serves as the inspiration and the spirit of The LaC Project, a for-profit business centered around togetherness, working on projects they believe in, and trying to make the world a better place.
Fun Fact: The LaC project logo is actually a “Japanese Anime” depiction of Henry V at the Battle of Agincourt.
Disclosures:
Received GoToMeeting, GoToWebinar and GoToMyPC free of charge.
Received Batchbook free of charge.
Received an ipad from Box.net
Received Car Charger for Ipod, RoadTrip and iPhone mount from Griffin Tech.
Received 24 boxes of Popchips.
