Comments on: The Economics of Relationships http://ajleon.me/the-economics-of-relationships Poetic Business | Where Relationship Marketing meets Social Media Fri, 23 Mar 2012 17:30:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: You are your business’ Unique Selling Point | Jonathan Rose's Bloghttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-568 You are your business’ Unique Selling Point | Jonathan Rose's Blog Thu, 17 Feb 2011 00:36:58 +0000 http://ajleon.me/?p=76#comment-568 [...] Two other great articles that illuminate what I’m trying to say further are Scott Gould’s The New PR (or check out anything of his under the People-to-People tag) and A.J. Leon’s The Economics of Relationships. [...] [...] Two other great articles that illuminate what I’m trying to say further are Scott Gould’s The New PR (or check out anything of his under the People-to-People tag) and A.J. Leon’s The Economics of Relationships. [...]

]]> By: Relationship Marketing and The Jazz Dentist | AJ Leonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-305 Relationship Marketing and The Jazz Dentist | AJ Leon Tue, 28 Sep 2010 12:42:00 +0000 http://ajleon.me/?p=76#comment-305 [...] a completely homogenized industry, he’s a relationship marketing genius.  It’s no magic, though.  He does three very specific things that differentiate his [...] [...] a completely homogenized industry, he’s a relationship marketing genius.  It’s no magic, though.  He does three very specific things that differentiate his [...]

]]> By: Movements vs Campaigns | AJ Leonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-272 Movements vs Campaigns | AJ Leon Fri, 24 Sep 2010 17:28:36 +0000 http://ajleon.me/?p=76#comment-272 [...] is part of a series I’m writing about the Experience Economy and Relationship Marketing.  How human interaction and human experience make tangible differences in buying patterns and [...] [...] is part of a series I’m writing about the Experience Economy and Relationship Marketing.  How human interaction and human experience make tangible differences in buying patterns and [...]

]]> By: ajleonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-180 ajleon Tue, 30 Mar 2010 04:02:30 +0000 http://ajleon.me/?p=76#comment-180 Thanks for the kind words, Laurie! I love this line<br><br> " Having paid "homage" to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect"<br><br>Could not agree with you more! Love your passion and thoughts on this, thanks so much for taking the time to comment :) Thanks for the kind words, Laurie! I love this line

” Having paid “homage” to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect”

Could not agree with you more! Love your passion and thoughts on this, thanks so much for taking the time to comment :)

]]> By: Laurie Bickhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-179 Laurie Bick Tue, 30 Mar 2010 03:57:46 +0000 http://ajleon.me/?p=76#comment-179 A brilliant post! We most absolutely buy from - and continue to give our business and hard-earned dollars to - people we like. Having paid "homage" to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect. The "big brands" lose out when they don't realize they actually CAN still reach out on the human level but instead choose to put their faith in "metrics" instead. The way to do it is education and training - something that cutbacks and economic downturns trick C-suite leaders into believing they can't afford. I believe they can no longer afford NOT to. A brilliant post! We most absolutely buy from – and continue to give our business and hard-earned dollars to – people we like. Having paid “homage” to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect. The “big brands” lose out when they don't realize they actually CAN still reach out on the human level but instead choose to put their faith in “metrics” instead. The way to do it is education and training – something that cutbacks and economic downturns trick C-suite leaders into believing they can't afford. I believe they can no longer afford NOT to.

]]> By: ajleonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-74 ajleon Mon, 29 Mar 2010 21:02:30 +0000 http://ajleon.me/?p=76#comment-74 Thanks for the kind words, Laurie! I love this line<br><br> " Having paid "homage" to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect"<br><br>Could not agree with you more! Love your passion and thoughts on this, thanks so much for taking the time to comment :) Thanks for the kind words, Laurie! I love this line

” Having paid “homage” to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect”

Could not agree with you more! Love your passion and thoughts on this, thanks so much for taking the time to comment :)

]]> By: Laurie Bickhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-73 Laurie Bick Mon, 29 Mar 2010 20:57:46 +0000 http://ajleon.me/?p=76#comment-73 A brilliant post! We most absolutely buy from - and continue to give our business and hard-earned dollars to - people we like. Having paid "homage" to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect. The "big brands" lose out when they don't realize they actually CAN still reach out on the human level but instead choose to put their faith in "metrics" instead. The way to do it is education and training - something that cutbacks and economic downturns trick C-suite leaders into believing they can't afford. I believe they can no longer afford NOT to. A brilliant post! We most absolutely buy from – and continue to give our business and hard-earned dollars to – people we like. Having paid “homage” to the god of metrics in corporate and marketing communications circles more often than I care to recall, I can honestly say that, regardless of dreaded legalities and non-uniform disclosure controls, people continue to buy from those whom they like, admire and/or respect. The “big brands” lose out when they don't realize they actually CAN still reach out on the human level but instead choose to put their faith in “metrics” instead. The way to do it is education and training – something that cutbacks and economic downturns trick C-suite leaders into believing they can't afford. I believe they can no longer afford NOT to.

]]> By: ajleonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-55 ajleon Mon, 29 Mar 2010 12:09:25 +0000 http://ajleon.me/?p=76#comment-55 Love it! "two-hop business". Couldn't agree more. And I know, watching your engagement and success over the years has taught me more than I ever learned in school and big corporate combined. You talk about making disciples, Chris, well, I'm one of yours :) Love it! “two-hop business”. Couldn't agree more. And I know, watching your engagement and success over the years has taught me more than I ever learned in school and big corporate combined. You talk about making disciples, Chris, well, I'm one of yours :)

]]> By: ajleonhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-54 ajleon Mon, 29 Mar 2010 12:05:37 +0000 http://ajleon.me/?p=76#comment-54 Yeah, I didn't want to embarrass the guy because I actually do think he's a smart dude, I just feel like some people are trying to sell new media by pitching metrics as opposed to humanity just because they think that's what execs want to hear.<br><br>Love what you said "You might be helpful and informative but once the transaction, service or need is met, you and the customer are left twiddling thumbs. We all want connection. You are so right in that we want to buy products we love but the personal touch and humanity keep us coming back."<br><br>It's true and we know this everyday in our personal lives, but pretend somehow it doesn't apply when its a *really* big company.<br><br>Okay, so I know where I'm going when I'm in Redmond :)<br><br>Thanks for the kind words, John, and stopping by to comment! Yeah, I didn't want to embarrass the guy because I actually do think he's a smart dude, I just feel like some people are trying to sell new media by pitching metrics as opposed to humanity just because they think that's what execs want to hear.

Love what you said “You might be helpful and informative but once the transaction, service or need is met, you and the customer are left twiddling thumbs. We all want connection. You are so right in that we want to buy products we love but the personal touch and humanity keep us coming back.”

It's true and we know this everyday in our personal lives, but pretend somehow it doesn't apply when its a *really* big company.

Okay, so I know where I'm going when I'm in Redmond :)

Thanks for the kind words, John, and stopping by to comment!

]]> By: Chris Broganhttp://ajleon.me/the-economics-of-relationships/comment-page-2#comment-53 Chris Brogan Mon, 29 Mar 2010 03:37:48 +0000 http://ajleon.me/?p=76#comment-53 I like to call it two-hop business. We maybe don't catch something tangible on the first part, but we get something down the road that makes much more value for us than the original transaction ever would have yielded. It's how I've built my entire business value to date. I like to call it two-hop business. We maybe don't catch something tangible on the first part, but we get something down the road that makes much more value for us than the original transaction ever would have yielded. It's how I've built my entire business value to date.

]]>